- 7 Holiday Promotion Ideas For Your Small Business Cards
- 7 Holiday Promotion Ideas For Your Small Business Plan
Holiday shopping takes the actual boost with the start of November, so a small business startup, newbie Holiday Marketers or even those who have been testing multiple strategies for quite some time should know the best Holiday Marketing tactics that actually generate sales. Take a look at the list below for 10 creative, actionable holiday promotion ideas for small businesses that will get the registers ringing. 1: Spruce up your website As so many more of us will be shopping online this year, your website shopping experience needs to be seamless. Here are some ideas on how to create a marketing plan for your holiday promotions: Set Goals for Your Holiday Promotions. The first step of any marketing plan for holiday promotions is to set a sales revenue goal for November and December. Follow that with marketing goals and the tasks needed to achieve them.
This article first ran November 22, 2016 and has been updated.
It's hard for small businesses to compete with the big guys. But that's why there's Small Business Saturday.
American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to get shoppers' attentions between Black Friday and Cyber Monday (Small Business Saturday will take place on Saturday Nov. 25 this year).
Since its founding, it's been a powerful opportunity to reconnect with customers -- and boost sales. Last year, 112 million shoppers participated spending more than $15 billion.
7 Holiday Promotion Ideas For Your Small Business Cards
So, as the big day quickly approaches, it's important to make the most of this special sales event. Think strategically and find approaches that hopefully can help you strengthen relationships and business all year long. Here are 21 Small Business Saturday ideas to get you started.
First, some basics.
1. Get web ready
Don't forget the easy stuff. Make sure your address and contact info is correct on your website and all your social media profiles. You'd be surprised how many small businesses forget to update all their accounts as their business evolves -- and busy shoppers might not know you've opened a new location or have new hours.
And while you're at it, review your site as if you were a customer, ensuring that all promotions are prominently displayed and that your payment process is working properly. You should do these checks regularly -- and an annual holiday sales event like Small Business Saturday is as good a prompt as any.
Related: What Your About Us Page Isn't Doing
2. Utilize free resources.
American Express is doing the hard work for you, offering free signs, email templates, web badges, posters and other marketing materials to get your business' name out there. There's still time to download many of these materials and get them customized and ready to use in minutes. Next year, see if you're eligible to order the full suite of materials (you might even be able to get on the initiative's Shop Small map).
3. Extend your hours.
If you usually close at 5 p.m. on Saturdays consider staying open til 8 or 9 p.m. Check out the events going on in your town that night and plan accordingly, so you can make the most of the foot traffic, suggests marketing software company Vertical Response. And if you change your hours for the shopping event make sure to tell shoppers on social media and on your website.
4. Prioritize customer service.
Re-train your staff to make a good impression. Your ability to connect with customers and create more personalized experiences can help you stand out amongst competitors. According to a 2016 study, although people continue to shop online -- nothing beats an in-store experience, so make sure yours is one to remember. Run through scenarios that might occur at your store during a busy weekend and give your staff the tools they need and the words to say to solve problems and help customers who might not have visited your store in a while.
Related: 4 Real-World Tricks for a Successful Holiday Season
Let's make some deals -- and promotions.
5. Plan incentives
Give people reason to come to your store or your events. Last year, shoppers in Oakland County, Michigan had a chance to win $5,000 thanks to a special promotion that lets shoppers text photos of their receipts. Consider your own in-store incentives, such as raffles, collecting contact information for your own upcoming events and promotions throughout the year.
You might be tempted to slash prices ‘Black Friday-style' -- but don't. Doorbusters might work for major retailers like Walmart and Target, but that doesn't mean your small business should do the same. Marcus Lemonis, the host of CNBC's The Profit, advises small business to stay away from Black Friday-style deep discounts. Instead, remember your market is coming to you for a different reason -- to support local businesses.
Get connected.
7. Join forces
Work together with neighboring shops to give shoppers more reasons to visit. In South Dakota, Downtown Sioux Falls offers a number of deals, freebies and experiences throughout the town. Last year, shoppers enjoyed free cups of espresso and a special art market -- encouraging shoppers to make a day of the sales event and explore the downtown.
By joining forces with other merchants, you'll likely get free promotion throughout the city, simply for registering as a participating business. Find out what your local community has planned and be part of it. Those relationships can help you throughout the year.
8. Invite a local celeb or official
In 2015, then President Barack Obama dropped into a local bookstore on Small Business Saturday and even shopped at a local popsicle shop in our nation's capitol. While not all shops can get the president into their store, consider inviting other local officials who might make your shop into an impromptu photo opportunity. (Elected officials in all 50 states championed the day last year, so you have a ready audience.) And don't forget other local notables, such as local authors, creatives and even pageant winners who might be flattered and excited to drop by if you make them feel welcome and special.
Americans love supporting small businesses and some have even started online communities to help promote Small Business Saturday. Go to meetup.com and do searches with terms such as 'small business meetup groups,' and 'Small Business Saturday groups' in your area. It's free so get joining to connect your name and business with motivated, enthusiastic people.
Small Business Saturday is a community event, so go out of your way to celebrate other small businesses participating in the shopping day. Re-tweeting them and sharing their social content is a great way to show your support. It's likely, they'll return the favor too.
Customers love knowing where their money's going -- especially if it is for a good cause. Bubbly Paws, a dog grooming and retail spot in Minnesota, had big success on Small Business Saturday in 2015 thanks in part to promotions and partnerships with other local shops, but also because it dedicated a portion of its sales to a local dog charity. The company saw a major uptick in sales and found that customers were motivated to shop and happy to know their money would help dogs in need as well as their community.
Even if you have a product or service that doesn't necessarily fall under the 'holiday shopping' category, don't hold back. In Staten Island, even exterminators have used the big shopping day to offer discounts and promotions. By associating with the shopping event, companies can benefit from some of the free marketing happening online and in local media.
Amplify your message.
13. Utilize social media -- and hashtags.
Tell your store's story on social media. Document your preparation for the big day and get your customers rooting for you. Take photos of your displays to whet appetites and on Saturday share images of your fastest selling products and the ways excited customers are enjoying your store.
And don't forget to add specific event hashtags to accompany your posts: #SmallBizSat, #ShopSmall and #SmallBusinessSaturday. In 2016, there were nearly 250,000 social media posts combined on Facebook, Instagram and Twitter using #ShopSmall, #SmallBizSat and/or #DineSmall, and more than 150,000 were posted on November 26th alone, so make sure you're part of those conversations -- and those searches after the day is over.
Related Offer: Try social media management tool Hootsuite Pro free for 30 days.
7 Holiday Promotion Ideas For Your Small Business Plan
14. Update your advertising.
Go Digital Marketing recommends small businesses update their PPC (pay per click) keywords to make sure their company name hits the top of customers' searches. Change the keywords to reflect your most up-to-date offers and promotions, as well as your location.
To get customers to spread the word about your small business to their friends, ask them to check-in through social media. Offer discounts or promotions for those who show they've checked in on a platform like FourSquare, Yelp or Facebook. A 2015 Nielsen study found that 83 percent of people surveyed found they trust the recommendations of their friends.
Ask customers to take photos of themselves enjoying Small Business Saturday and have them post the photos to their social accounts and tag your store. To keep the Small Business Saturday momentum going, select the most creative, most liked or most fun photos to win a special prize afterward -- one the winners can only get by returning to your store later in the holiday season.
17. Make your website mobile-friendly.
According to a Kissmetrics study, 78 percent of mobile searches seeking information on local businesses result in a purchase. With that said, make sure your website is mobile-friendly so Saturday's shoppers who can't make it to the actual store are able to buy your products on their smartphone.
Related:6 Ways to Take Advantage of Small Business Saturday
Make it a can't-miss destination event.
18. Hold a kickoff event.
Start off the day-long shopping phenomenon with a kickoff event. Invite VIP customers and even local notables to your store, offering them snacks, beverages, and a special discount or freebie to show your customers they are special and get them excited for the day.
19. Offer a scavenger hunt.
Make Small Business Saturday and adventure. Cities from Anchorage, Alaska to Fruita, Colorado offered scavenger hunts last year -- getting people to celebrate their towns and do some shopping in the process. A scavenger hunt can incentivize customers to explore their towns -- and discover stores like yours.
20. Become a holiday tradition.
Combine Small Business Saturday with other festive events going on in your city. This year, Boulder, Colorado will host carolers and offer rides on a Snowflake Express kiddie train as well as visits with Santa during Small Business Saturday. Other cities have offered ice carving demonstrations and craft workshops, too. Working your way into families' traditions ensures customers return again and again for memories -- and likely some shopping along the way.
Looking ahead.
21. Think beyond Saturday.
Although it's important to utilize Small Business Saturday to boost sales and drive traffic -- but your thinking should go beyond this day of shopping. Englandeffective curriculum ideas. Stores in Alexandria Virginia last offered random acts of holiday cheer, a series of deals that are available throughout the holiday season.
After the holiday season has ended, take stock of what worked and what didn't. Chances are, many of these strategies can be repurposed beyond the holiday season, allowing you to strengthen the relationships you created with customers and partners all year long.
It's the beginning of November, which means conversations about Christmas haven't just started, they've been going on for weeks.
My local Lowe's started rolling out the Christmas decorations in October.
While I can't stand how early the holiday season starts these days, for your business it's essential that you plan ahead to ensure you get maximum value out of a season that makes up a huge portion of many businesses' annual revenue.
Here are some ways you can do that for your business.
1. Use Facebook to Remarket Holiday Specials to Existing Customers
You do keep an active email list of your clients, don't you?
If not, forget the New Year's resolution and start building one now so you have it to use next year.
If so, it's time to use it.
One of the most powerful advertising features on Facebook is the ability to create custom audiences.
Facebook custom audiences allow you to import your email list and serve ads to anyone on the list that has a Facebook account using the same email address.
(This particular feature is far more useful for B2C companies as most B2B organizations likely have databases filled with work email addresses and not the personal emails that would be attached to someone's Facebook account.)
Once you've created your custom audience, create your ad targeting the new list of customers you just uploaded.
Now you're only paying to show your ad to users who you know are interested in purchasing what you sell.
2. Then Do the Same Thing On Google!
Google offers the same ability to target users based on their email address.
These don't have to only be Gmail addresses or accounts, Google will try their best to match any email addresses you upload (and they do a pretty good job).
To create one, click on the 'Shared Library' option on the left hand side of your AdWords account, then click 'Audiences' -> '+ Remarketing List' -> 'Customer emails' to upload your list.
After you've created your list, create your ad targeting the new audience you just created.
3. Take Advantage of 'The Big Four'
The four big events to prepare for are Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday for non-profits.
All of them occur within a 5-day window so this is where planning ahead goes a long way.
Black Friday doesn't have to apply only to large businesses.
People simply expect a great deal, but there's nothing that says the smallest of businesses can't find a way to offer those and take advantage of massive amounts of buyer traffic.
The key is not to give anything away for free.
Businesses exist to make a profit, so if you're going to cut prices to the bone, you need to make sure you get something in return.
Remember the discussion of an email list earlier?
Maybe your Black Friday deals are only available to those who are on your email list.
Just be sure you have a way to allow them to sign up in the store!
You could do the same thing targeting only those who check in to your store on Facebook, like your page, write a review on Google or Yelp!, etc.
Your other option is to only offer deals on loss-leaders or other items that encourage or require repeat business.
If you sell a product that requires individuals to regularly purchase supplies or services from you to continue using the product they bought (think the Swiffer Sweeper, Diaper Genie, DIRECTV, etc.), it's pretty easy to justify selling these things at cost one day a year and make up for it on the repeat business from everyone that got such an amazing deal.
You can execute your Small Business Saturday and Cyber Monday deals in much the same way.
Just be sure to get word out about the great deals you're going to be offering ahead of time.
Use social media, use your email list, hang up flyers, send out postcards, advertise in the paper, and definitely advertise in the local discount circular where buyers are already hunting for great deals!
For Giving Tuesday, set up a campaign with a goal to try to achieve throughout the day. Engage your followers and fans in helping you reach your goal.
Make sure you ask them to share the campaign with everyone they know, providing all of the creative and material they need to engage their own contacts.
Work with one or more of your larger or more regular donors to set the campaign up as a matching campaign.
People are much more likely to give with the knowledge that their dollars are going twice as far, and they're more likely to share if there's a consequence to not achieving the goal (i.e. you won't get the matching funds).
4. Develop a Holiday Buying Guide
Get together with a few other local (but not competitive) shops and pool your resources to develop a small (10 items or so) buyer's guide with unique gift ideas for different people on your list.
Have each business pick something they sell in their store to feature as a gift idea for a specific persona (e.g. 'For the New Mom' or 'Great Gifts for Dad') and work with a designer to put together a small catalog featuring the items, the price, and, of course, where they can purchase it!
Pool your mailing lists, use the USPS's EDDM (Every-Door Direct Mail) service, and/or buy a new list of targeted prospects.
Develop a digital version with links to your website(s) and distribute it to all of the participating stores to put on their own websites and share on social media too.
And while you're at it, review your site as if you were a customer, ensuring that all promotions are prominently displayed and that your payment process is working properly. You should do these checks regularly -- and an annual holiday sales event like Small Business Saturday is as good a prompt as any.
Related: What Your About Us Page Isn't Doing
2. Utilize free resources.
American Express is doing the hard work for you, offering free signs, email templates, web badges, posters and other marketing materials to get your business' name out there. There's still time to download many of these materials and get them customized and ready to use in minutes. Next year, see if you're eligible to order the full suite of materials (you might even be able to get on the initiative's Shop Small map).
3. Extend your hours.
If you usually close at 5 p.m. on Saturdays consider staying open til 8 or 9 p.m. Check out the events going on in your town that night and plan accordingly, so you can make the most of the foot traffic, suggests marketing software company Vertical Response. And if you change your hours for the shopping event make sure to tell shoppers on social media and on your website.
4. Prioritize customer service.
Re-train your staff to make a good impression. Your ability to connect with customers and create more personalized experiences can help you stand out amongst competitors. According to a 2016 study, although people continue to shop online -- nothing beats an in-store experience, so make sure yours is one to remember. Run through scenarios that might occur at your store during a busy weekend and give your staff the tools they need and the words to say to solve problems and help customers who might not have visited your store in a while.
Related: 4 Real-World Tricks for a Successful Holiday Season
Let's make some deals -- and promotions.
5. Plan incentives
Give people reason to come to your store or your events. Last year, shoppers in Oakland County, Michigan had a chance to win $5,000 thanks to a special promotion that lets shoppers text photos of their receipts. Consider your own in-store incentives, such as raffles, collecting contact information for your own upcoming events and promotions throughout the year.
You might be tempted to slash prices ‘Black Friday-style' -- but don't. Doorbusters might work for major retailers like Walmart and Target, but that doesn't mean your small business should do the same. Marcus Lemonis, the host of CNBC's The Profit, advises small business to stay away from Black Friday-style deep discounts. Instead, remember your market is coming to you for a different reason -- to support local businesses.
Get connected.
7. Join forces
Work together with neighboring shops to give shoppers more reasons to visit. In South Dakota, Downtown Sioux Falls offers a number of deals, freebies and experiences throughout the town. Last year, shoppers enjoyed free cups of espresso and a special art market -- encouraging shoppers to make a day of the sales event and explore the downtown.
By joining forces with other merchants, you'll likely get free promotion throughout the city, simply for registering as a participating business. Find out what your local community has planned and be part of it. Those relationships can help you throughout the year.
8. Invite a local celeb or official
In 2015, then President Barack Obama dropped into a local bookstore on Small Business Saturday and even shopped at a local popsicle shop in our nation's capitol. While not all shops can get the president into their store, consider inviting other local officials who might make your shop into an impromptu photo opportunity. (Elected officials in all 50 states championed the day last year, so you have a ready audience.) And don't forget other local notables, such as local authors, creatives and even pageant winners who might be flattered and excited to drop by if you make them feel welcome and special.
Americans love supporting small businesses and some have even started online communities to help promote Small Business Saturday. Go to meetup.com and do searches with terms such as 'small business meetup groups,' and 'Small Business Saturday groups' in your area. It's free so get joining to connect your name and business with motivated, enthusiastic people.
Small Business Saturday is a community event, so go out of your way to celebrate other small businesses participating in the shopping day. Re-tweeting them and sharing their social content is a great way to show your support. It's likely, they'll return the favor too.
Customers love knowing where their money's going -- especially if it is for a good cause. Bubbly Paws, a dog grooming and retail spot in Minnesota, had big success on Small Business Saturday in 2015 thanks in part to promotions and partnerships with other local shops, but also because it dedicated a portion of its sales to a local dog charity. The company saw a major uptick in sales and found that customers were motivated to shop and happy to know their money would help dogs in need as well as their community.
Even if you have a product or service that doesn't necessarily fall under the 'holiday shopping' category, don't hold back. In Staten Island, even exterminators have used the big shopping day to offer discounts and promotions. By associating with the shopping event, companies can benefit from some of the free marketing happening online and in local media.
Amplify your message.
13. Utilize social media -- and hashtags.
Tell your store's story on social media. Document your preparation for the big day and get your customers rooting for you. Take photos of your displays to whet appetites and on Saturday share images of your fastest selling products and the ways excited customers are enjoying your store.
And don't forget to add specific event hashtags to accompany your posts: #SmallBizSat, #ShopSmall and #SmallBusinessSaturday. In 2016, there were nearly 250,000 social media posts combined on Facebook, Instagram and Twitter using #ShopSmall, #SmallBizSat and/or #DineSmall, and more than 150,000 were posted on November 26th alone, so make sure you're part of those conversations -- and those searches after the day is over.
Related Offer: Try social media management tool Hootsuite Pro free for 30 days.
7 Holiday Promotion Ideas For Your Small Business Plan
14. Update your advertising.
Go Digital Marketing recommends small businesses update their PPC (pay per click) keywords to make sure their company name hits the top of customers' searches. Change the keywords to reflect your most up-to-date offers and promotions, as well as your location.
To get customers to spread the word about your small business to their friends, ask them to check-in through social media. Offer discounts or promotions for those who show they've checked in on a platform like FourSquare, Yelp or Facebook. A 2015 Nielsen study found that 83 percent of people surveyed found they trust the recommendations of their friends.
Ask customers to take photos of themselves enjoying Small Business Saturday and have them post the photos to their social accounts and tag your store. To keep the Small Business Saturday momentum going, select the most creative, most liked or most fun photos to win a special prize afterward -- one the winners can only get by returning to your store later in the holiday season.
17. Make your website mobile-friendly.
According to a Kissmetrics study, 78 percent of mobile searches seeking information on local businesses result in a purchase. With that said, make sure your website is mobile-friendly so Saturday's shoppers who can't make it to the actual store are able to buy your products on their smartphone.
Related:6 Ways to Take Advantage of Small Business Saturday
Make it a can't-miss destination event.
18. Hold a kickoff event.
Start off the day-long shopping phenomenon with a kickoff event. Invite VIP customers and even local notables to your store, offering them snacks, beverages, and a special discount or freebie to show your customers they are special and get them excited for the day.
19. Offer a scavenger hunt.
Make Small Business Saturday and adventure. Cities from Anchorage, Alaska to Fruita, Colorado offered scavenger hunts last year -- getting people to celebrate their towns and do some shopping in the process. A scavenger hunt can incentivize customers to explore their towns -- and discover stores like yours.
20. Become a holiday tradition.
Combine Small Business Saturday with other festive events going on in your city. This year, Boulder, Colorado will host carolers and offer rides on a Snowflake Express kiddie train as well as visits with Santa during Small Business Saturday. Other cities have offered ice carving demonstrations and craft workshops, too. Working your way into families' traditions ensures customers return again and again for memories -- and likely some shopping along the way.
Looking ahead.
21. Think beyond Saturday.
Although it's important to utilize Small Business Saturday to boost sales and drive traffic -- but your thinking should go beyond this day of shopping. Englandeffective curriculum ideas. Stores in Alexandria Virginia last offered random acts of holiday cheer, a series of deals that are available throughout the holiday season.
After the holiday season has ended, take stock of what worked and what didn't. Chances are, many of these strategies can be repurposed beyond the holiday season, allowing you to strengthen the relationships you created with customers and partners all year long.
It's the beginning of November, which means conversations about Christmas haven't just started, they've been going on for weeks.
My local Lowe's started rolling out the Christmas decorations in October.
While I can't stand how early the holiday season starts these days, for your business it's essential that you plan ahead to ensure you get maximum value out of a season that makes up a huge portion of many businesses' annual revenue.
Here are some ways you can do that for your business.
1. Use Facebook to Remarket Holiday Specials to Existing Customers
You do keep an active email list of your clients, don't you?
If not, forget the New Year's resolution and start building one now so you have it to use next year.
If so, it's time to use it.
One of the most powerful advertising features on Facebook is the ability to create custom audiences.
Facebook custom audiences allow you to import your email list and serve ads to anyone on the list that has a Facebook account using the same email address.
(This particular feature is far more useful for B2C companies as most B2B organizations likely have databases filled with work email addresses and not the personal emails that would be attached to someone's Facebook account.)
Once you've created your custom audience, create your ad targeting the new list of customers you just uploaded.
Now you're only paying to show your ad to users who you know are interested in purchasing what you sell.
2. Then Do the Same Thing On Google!
Google offers the same ability to target users based on their email address.
These don't have to only be Gmail addresses or accounts, Google will try their best to match any email addresses you upload (and they do a pretty good job).
To create one, click on the 'Shared Library' option on the left hand side of your AdWords account, then click 'Audiences' -> '+ Remarketing List' -> 'Customer emails' to upload your list.
After you've created your list, create your ad targeting the new audience you just created.
3. Take Advantage of 'The Big Four'
The four big events to prepare for are Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday for non-profits.
All of them occur within a 5-day window so this is where planning ahead goes a long way.
Black Friday doesn't have to apply only to large businesses.
People simply expect a great deal, but there's nothing that says the smallest of businesses can't find a way to offer those and take advantage of massive amounts of buyer traffic.
The key is not to give anything away for free.
Businesses exist to make a profit, so if you're going to cut prices to the bone, you need to make sure you get something in return.
Remember the discussion of an email list earlier?
Maybe your Black Friday deals are only available to those who are on your email list.
Just be sure you have a way to allow them to sign up in the store!
You could do the same thing targeting only those who check in to your store on Facebook, like your page, write a review on Google or Yelp!, etc.
Your other option is to only offer deals on loss-leaders or other items that encourage or require repeat business.
If you sell a product that requires individuals to regularly purchase supplies or services from you to continue using the product they bought (think the Swiffer Sweeper, Diaper Genie, DIRECTV, etc.), it's pretty easy to justify selling these things at cost one day a year and make up for it on the repeat business from everyone that got such an amazing deal.
You can execute your Small Business Saturday and Cyber Monday deals in much the same way.
Just be sure to get word out about the great deals you're going to be offering ahead of time.
Use social media, use your email list, hang up flyers, send out postcards, advertise in the paper, and definitely advertise in the local discount circular where buyers are already hunting for great deals!
For Giving Tuesday, set up a campaign with a goal to try to achieve throughout the day. Engage your followers and fans in helping you reach your goal.
Make sure you ask them to share the campaign with everyone they know, providing all of the creative and material they need to engage their own contacts.
Work with one or more of your larger or more regular donors to set the campaign up as a matching campaign.
People are much more likely to give with the knowledge that their dollars are going twice as far, and they're more likely to share if there's a consequence to not achieving the goal (i.e. you won't get the matching funds).
4. Develop a Holiday Buying Guide
Get together with a few other local (but not competitive) shops and pool your resources to develop a small (10 items or so) buyer's guide with unique gift ideas for different people on your list.
Have each business pick something they sell in their store to feature as a gift idea for a specific persona (e.g. 'For the New Mom' or 'Great Gifts for Dad') and work with a designer to put together a small catalog featuring the items, the price, and, of course, where they can purchase it!
Pool your mailing lists, use the USPS's EDDM (Every-Door Direct Mail) service, and/or buy a new list of targeted prospects.
Develop a digital version with links to your website(s) and distribute it to all of the participating stores to put on their own websites and share on social media too.
5. Take Advantage of Post-Holiday Deals
The holiday madness is over? Great!
Almost everything is cheaper after the holidays when retailers are either looking to make room for new inventory or are simply trying to generate some revenue after everyone blew their paychecks in December.
One of the best (and least publicized) deals you can pick up is cheap advertising.
Just about every advertising outlet will offer deals in January.
Radio stations need to fill airtime, magazines and newspapers have excess inventory, as do websites and social media platforms.
For the traditional outlets, it's important to have an idea of what the rates are the rest of the year so you can decide if you should negotiate further or jump on the deal of a lifetime before it goes away.
On digital outlets, as long as your campaigns are still running you should get better deals almost by default since most digital inventory is sold at auction to the highest bidder.
Less bidders generally means lower prices; just be sure to adjust your bids on all of your campaigns after the holidays to ensure you get the best rates possible!
